The economic indicators for February are in and the forecast for American families looks bleak- according to US News & World Report, February saw 651,000 jobs disappear while the foreclosure rate climbed 6%. To make things worse, over a trillion dollars of wealth was lost as stock markets continued to plummet.

I’m the oldest of 5 children. When I was in high school my parents paid for my prom dress, but they gave me a small budget because with all of the kids, money was tight. So when I see the prices of some modest prom dresses, I’m amazed- I know a lot of families would never spend that much. This is why I want to make modest prom dresses more accessible for conservative teen girls.

You won’t find a modest prom dress on JenClothing.com for over $150. In fact, most of our styles are priced under $90
Even families who still have jobs and can pay the mortgage are looking for ways to save money in case the recession gets worse. Along comes prom- that one night a teen girl looks forward to when extravagance has always been the order of the day. In these tough economic times, many teen girls are struggling to find a prom dress that fits the family budget. For conservative and religious teen girls looking for a modest prom dress, the search is even harder.

Over the past decade many companies have emerged to fill the need by religious conservatives for “modest” prom dresses; prom dresses with sleeves and a conservative length, back and neckline. But because of the relatively small demand for modest prom dresses they tend to be pricey, averaging around $300 for a nice prom gown.

Seeing the need for affordable modest prom dresses, Jennifer Loch founded Jen Clothing just in time for prom season in 2008. Jennifer says, “I’m the oldest of 5 children. When I was in high school my parents paid for my prom dress, but they gave me a small budget because with all of the kids, money was tight. So when I see the prices of some modest prom dresses, I’m amazed- I know a lot of families would never spend that much. This is why I want to make modest prom dresses more accessible for conservative teen girls.”

Jen Clothing’s ‘09 collection includes even more low-priced dresses. “You won’t find a modest prom dress on JenClothing.com for over $150. In fact, most of our styles are priced under $90,” Loch boasts. Combined with periodic sales and other promotions like free shipping, these formal dresses are a great way for conservative families to make a modest prom possible for their teenage daughter.”

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